Circular denim brand Mud Jeans has bagged the Sustainable Entrepreneurship 2022 award from the King Willem I Foundation.
As per a Sourcing Journal report, since its inception, Mud Jeans has focused on closed loop and transparent manufacturing. The brand recycles each pair of its denim jeans into new pair of jeans using 92 per cent less water. The environmental impact of its entire product portfolio is calculated through life cycle assessments.
The company has also introduced a lease-a-jean program to ensure that jeans no longer worn are returned to the brand to be upcycled and eventually recycled.
The King Willem I Foundation Award is the “most prestigious business award in the Netherlands. Also known as the “Oscar of Dutch business,” it is awarded every two years to a large company, a small or midsize business (SME) and a company with a strong focus on sustainable entrepreneurship.
The King Willem I Foundation was established in 1958 to “give the national economy new impulses and thereby increase the prestige of the Dutch business community.
