Global sports brand Puma and Sympatexhave collaborated to adopt an innovative sustainable approach to highly technical and recycled polyester-based materials and products. The two companies will launch their joint Autumn/Winter 2022 collection across global PUMA stores, leading retailers and on the brand’s website.
The partnership aims to drive consciousness and collaborative action towards bringing a positive change, says Kim Scholze, Chief Sustainable Community Manager and Head-Storytelling, Sympatex.
As a part of its Forever Better sustainability strategy, Puma focuses on using carbon intensive raw materials in its garments. In 2021, the brand expanded the use of recycled polyester to 55 per cent in its apparel products, as part of its strategy to use 75 per cent recycled polyester in its apparel and accessories by 2025.
Circularity is a non-negotiable principle for Sympatex in all its entrepreneurial activities. The brand aims to achieve complete circularity by 2030. It aims to no longer use new materials from the oil industry in the future. Instead, it will transform used textiles into new, high-quality functional textiles.