The ninth edition of Milano Unica Shanghai, the third appointment of the new Milano Unica World calendar is open. Following edition two of MU New York and after the success of the 23rd edition of Milano Unica, the textile and accessory exhibition opens in China targeting the same great success obtained last October 2015: ‘The best edition ever,’ according to President Ercole Botto Poala.

Due to the Chinese new year celebrations, the reduced participation of the Chinese businesses in Milan, totally expected but it will be certainly offset by the clients interested in visiting the 78 Italian businesses, among the world’s most important, showcasing their SS 2017 collections.

In October 2015, with a three per cent increase on the already excellent results achieved in the March 2015 edition, more than 4,000 selected operators visited the trade show, attracted by Italy’s glamorous image.

Milano Unica Shanghai, the showcased textiles include an array of materials differentiated by a variety of quality products and styles, enough to fully satisfy customer demands. Experimentation, a taste for beauty and a careful eye to sustainability are the key aspects of the super-luxury precious materials re-interpreted in a technological vein. Fabrics feature high performance and the finest, almost seductive, workmanship in handmade embroidery and an exclusive array of prints.