The US-based parent company of Amazon Seller Services has made a fresh investment of Rs 1,660 crore ($199 million) into the company that operates the Amazon marketplace in India 

To expand its operations in India, Amazon has invested around Rs 1,000 crore into its local entities this year. The market company received Rs 830 crore, while in January it invested Rs 350 crore in the entity running its fintech unit, Amazon Pay.

Amazon India has also launched a new vertical featuring low-priced, unbranded fashion and lifestyle products called Amazon Bazaar. The low-priced e-commerce space has been placing greater focus on its cloud services arm, Amazon Web Services, than the core ecommerce business. In June last year, Andy Jassy, CEO, revealed the firm’s plans to invest a further $15 billion into the India market, boosting its total investments in the country to over $26 billion by 2030.

In FY’23, Amazon Seller Services recorded a 3.4 per cent rise in revenues to Rs 22,198 crore in the financial year ended March 31, 2023, while net loss widened by about a third to Rs 4,854 crore.