Saanich-based Kindred Apparel Inc has shifted the business model of its supplier in India. The Canadian distributor for the company, formerly known as Freeset, completed the shift on September 17. The new company is called Joyye and targets the problems such as sex trafficking and addiction. It also focuses on providing sustainable employment for all genders.

Coinciding with the Joyye launch, Alexandra Bouchard, Under President, Kindred also upgraded the company’s website. Along with larger businesses and groups, the company now also caters to orders by smaller companies. On the company’s website, customers can trace an item from its stock of organic custom apparel back to Joyye to its fabric provider and even in many cases back to the farm the cotton was harvested from.