Monica Mirro, the newly appointed president of the Prana brand from Columbia Sportswear looks to infuse positive change through a consumer focused approach. Mirro has extensive experience in leadership roles building inspirational omni-channel brands, including Under Armour and Spanx. Her experience in go-to-market strategies, distribution channel diversification and success in achieving consumer brand loyalty will help the brand stir its future growth.

Headquartered in the US, Columbia Sportswear is a leading innovator in active outdoor apparel, footwear, accessories, and equipment. The company manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories. It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle. The company is headquartered in Cedar Mill, an unincorporated area in Washington County, Oregon, in the Portland metropolitan area near Beaverton. The brand Prana was acquired by the company in May 2014. It is a rapidly growing lifestyle apparel brand.